{"id":1803,"date":"2013-03-14T09:29:04","date_gmt":"2013-03-14T17:29:04","guid":{"rendered":"http:\/\/iwasmisinformed.com\/?p=1803"},"modified":"2013-03-14T09:29:04","modified_gmt":"2013-03-14T17:29:04","slug":"lets-go-steal-an-industry","status":"publish","type":"post","link":"https:\/\/iwasmisinformed.com\/?p=1803","title":{"rendered":"Let’s go steal an industry"},"content":{"rendered":"

I can’t believe that John Rogers, the creator and show runner of Leverage<\/em>, wasn’t thinking ahead when he wrote this – in 2005.<\/em> Long before Hulu, before Netflix streaming, before Rob Thomas could raise $2,000,000 in a day<\/em> for a Veronica Mars feature film from fan contributions. <\/em>\u00a0But John Rogers is a very, very, very smart man.<\/p>\n

Read the whole thing<\/a> and marvel, but for now, this:<\/p>\n

\u00a0<\/p>\n

The simple, hard-ass center of the new media revolution is that, in order for a show to show a profit on TV in the old model, it needs to stay on the air. To stay on the air, in order to generate enough perceived value for advertisers (for the network) and syndicates (for the studio), a show needs, regularly,\u00a0<\/span>ten million consumers\u00a0<\/span>a week. Five or seven on a smaller network.<\/span>

In order for a show to create a profit on DVD (the fat pipe model of the present), it needs\u00a0<\/span>one million consumers<\/span>.<\/span>

There are a whole lot more risks one can take down here when you only need a million consumers. My proposal, actually, is that the better new media model (as the pipeline broadens, and the BigC’s lose more and more control over both distribution systems and the perception game) is of an insurgent, cell theory of entertainment. (*cable TV is a primitive form of this. Discuss).<\/span>

It makes more sense for a BigC to cultivate a large number of small, streamlined productions, each of which cultivate a passionate (insurgent) fan base who will make multiple purchases of the entertainment product, than to continue to try for the largest common denominator. In effect, the first BigC who\u00a0<\/span>gives up<\/span>\u00a0will win. And win big.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I can’t believe that John Rogers, the creator and show runner of Leverage, wasn’t thinking ahead when he wrote this – in 2005. Long before Hulu, before Netflix streaming, before Rob Thomas could raise $2,000,000 in a day for a Veronica Mars feature film from fan contributions. \u00a0But John Rogers is a very, very, very … <\/p>\n

Continue reading “Let’s go steal an industry”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=\/wp\/v2\/posts\/1803"}],"collection":[{"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1803"}],"version-history":[{"count":0,"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions"}],"wp:attachment":[{"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iwasmisinformed.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}