Run, run, fast as you can…

Well, Google hasn’t been half shaggin’ busy this month, have they? Google Books was inevitable, and is quite frankly redundant in a world where I’m already stuck into Kindle for fifty books, but the rest of the week’s announcements merit some attention.

Android 2.3 (codename: Gingerbread) looks pretty damn nice. There seems to be a bit of Snow Leopard-ing happening here: more features, sure, but the bulk of effort put on refining and polishing what’s there already. The UI is cleaner, the keyboard on-screen is greatly improved, the power management is supposedly quite a bit better, things like that. Some of the features are very impressive – built-in support for wi-fi sharing of your 3G connection, or SIP support for easy-peasy VOIP – but the fact that even Google concedes up front that carriers will probably strip those functions out should tell you all you need to know about what the weak link in Android is.

Samsung’s Nexus S looks like a treat, too. The latest “pure Google experience” reference phone comes with Gingerbread and no carrier tweaks, and can be bought unlocked…for the same $529 as the original Nexus One. The good news is that Google has gone to school on the bust that was the direct-sales model for the Nexus One, and the S will be available at Best Buy. You can also get it for $199 on T-Mobile – which is probably the way you should go; with no 850/1900 G3 or any CDMA support, the only reason to buy it unlocked is if you want to go month-to-month on T-Mob; even the unlocking isn’t that much of a feature when T-Mobile themselves will gladly unlock your phone 90 days into the contract. Feature-wise, it’s more or less on a par with the industry standard: gigahertz processor, dual cameras with 5.0 MP and HD video on the primary, 16 GB built-in storage. The curved glass of the AMOLED display is intriguing, certainly, and if the Gingerbread modifications to power management work out, it should be an all-day gamer on par with the iPhone 4. I think the guy at TechCrunch was right: it won’t make you throw your iPhone 4 in the sink, but it will absolutely make you want to move from any other Android phone.

The last thing is the Google Chrome OS-based device, netbook or whatever. I think this one is a year late; this time last year, a lean whippy cloud-based netbook for $199 would have been a game-changer. Instead, we’ve got a 12-inch netbook that will come along “sometime in 2011” with a browser-based and “web apps” and some sort of pervasive Verizon connectivity (though you can bet THAT will cost you – 100 MB a month ain’t shit if you’re using anything stronger than a smartphone).

Now, in a world where everybody wants tablets (and desperately wants Android to support bigger than 480×800 resolution), a netbook with virtually no storage and a working model based on permanent persistent Internet access may be a tougher sell. My question is how viable are “web apps” in a world where you have, well, a web browser? Apps make a lot of sense for a smartphone, because you have to repackage for a 4″ screen form factor and work around things like Flash and Java, but many of the things you’d use an app for on, say, the iPhone – Tumblr, Facebook, Twitter, Evernote, Texts From Last Night – work just as well if not better as their respective websites. Then again, an OS designed to run in a browser may require an app-based solution to work effectively with a tablet – so now you have to wonder whether there’s a two-prong approach with Android and ChromeOS as competing visions of how to do tablet computing.

And then there’s the money angle – what are people prepared to pay for these things? I recall saying last year that there’s no reason Google couldn’t bring these things in for $200 or less. Obviously this was in a pre-iPad world, but I think the price point is still somewhat relevant – factor in the webcam and the 3G modem and you make up for the offset cost of cheaper RAM and Flash storage. If Samsung can deliver this for $199, then this is the purest vision of cloud computing yet: you have just enough hardware and software to run the interface, which in turn points out to the cloud for storage and apps and probably not a small amount of processing power; after all, you can do the heavy lifting elsewhere and just send the results back to the UI, which lets you get by with very little onboard CPU…

Google will probably still sell a million of these. It’s your grandmother’s laptop, basically – as long as the connection’s live, the OS is ridiculously simple and reinstalls itself at the first sign of a glitch, and everything else is a webpage. It’s definitely a unique vision for where computing is headed, spearheaded by the one company with the cash to burn on it and the most to gain from being your one-stop cloud for everything.

If/when Google and Facebook finally get together, brace yourself.

ETA: One big thing I missed initially: it looks like we’re going to be six months until these things ship to the general public. That’s six months for more tablets to ship, almost certainly including a notional iPad 2. We’re going to get the Chrome OS netbook fully a year and a half after the thing was announced. I’m not sure how big a bet I’d want to put on these things given that bit of information.

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